Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors, or “signals.” SEO is about ensuring your content generates the right type of signals. Our chart below summarizes the major factors to focus on for search engine ranking success. The Search Engine Land Guide To SEO explains factors in more depth, with tips and a tutorial on implementing them.

The Periodic Table Of SEO Ranking Factors, used with permission

Web Equity by Mike Blumenthal is licensed under a Creative Commons Attribution 3.0 Unported License.
Based on a work at www.blumenthals.com.

Technorati Tags: web equity

Creating the website itself is a relatively straight forward process, although of course, it will still take a certain amount of time and effort. However the real work lies in actually driving targeted Website Traffic, especially since you are ultimately looking for customers who are ready to buy your product or service. Unfortunately, simply posting your website online without thought of promotion will not generate any Website Traffic or interest in your site.

Website / Blog creation:

• Create a ‘Static’ eCommerce Website. An alternative would be to add an eCommerce Plugin to a WordPress Blog assuming you want to sell physical items online. Either option might be appropriate, but whichever you chose, a Blog may still be recommended as a powerful tool to help in the process of driving as much Website Traffic as possible.
• Custom Images and Graphics. Both general images and more specific product pictures will be needed.
• Set up the eCommerce components of the website including the creation of a Merchant Account.
• Design of the eCommerce site layout and navigation. Product images will need to be uploaded to the appropriate ‘Buy Now’ pages.
• Write compelling Sales and Product copy. This is another element in the website creation you may elect to outsource to professional commercial writers.

Generate Website Traffic:

• Optimize your website to generate the maximum amount of targeted online traffic. This will include selecting the correct URL for your site and adding the most effective metatags, H1 Headers and the correct density of keywords in the visible text.
• Local Traffic – a good starting place is to generate traffic within your own local city or zip codes. You have a reasonable chance of ranking high relatively quickly on a local search.  A high national ranking for any given keyword phrase might be a longer term goal. You must be aware that this is an option that will require a much greater investment in both time and financial resources.
• Keyword Analysis – what are the best keywords to pursue? You need to select keyword expressions that are not too difficult to win, but at the same time still have a large amount of traffic with a strong potential conversion rate.
• Submit the website to search engines, online business directories, social bookmarking sites and RSS directories.
• Utilize automatic content posting software built into a WordPress Direct blogs (this content is pulled from YouTube, RSS Feeds and Yahoo! Answers).
• Create keyword dense website text in addition to sales and promotional content.
• Construct a mechanism to capture customer e-mail addresses for future e-mail marketing campaigns. Typically this might involve offering free media or useful information as an incentive for future customers to opt-in to your mailing list.
• Pay Per Click Advertising. Google PPC is a very expensive option, but there are now alternatives to Google AdWords that are much cheaper and these options may be a viable alternative for your business depending on your own goals and your specific online competition.
• Generate multiple streams of Backlinks to your website. This can be a major and time-consuming component of your strategy, but it remains one of the most important for ways to generate targeted Website Traffic.

Technorati Tags: search engine placement, seo, web design, web traffic, website design, website traffic

We offer a free initial consultation on how to quickly and economically set up your own Business Website to receive LOCAL TARGETED TRAFFIC without having to spend a fortune on SEO or other expensive Promotion.

Acquiring new local customers from online traffic is far more cost-effective than placing an overpriced Ad in the Yellow Pages. Recent research now indicates that an unbelievable 82% of people use search engines as their TOP SOURCE for local information. Despite this trend, only 44% of Local Businesses actually have their own website.

To promote your business successfully, you will need to incorporate many of the online strategies outlined in this website. If you do not have the time or the resources to create your own Local Business website, we would be happy to offer you a free initial consultation on how to set up your own local business website. Online marketing offers excellent value when compared to other methods of advertising your business. We will help you receive targeted local traffic without having to spend a fortune on SEO (Search Engine Optimization) or any other overpriced marketing options.

Search Engine Placement for Local Businesses

Many people nowadays simply throw out their Yellow Pages as soon as they receive them. The vast majority of consumers are now conducting searches online for local services and products. As smart phones become ubiquitous, many are turning to this technology for their internet local business search.

To promote your business and Search Engine Placement for Local Businesses successfully, you will need to incorporate many of the online strategies outlined below. This article explains some of the activities you’ll need to consider once you decide you need to set up an online business website to generate more new customers for your own Local Small Business. Much will depend on the existing online competition you are currently facing from other businesses that provide similar services in your geographic area.

Search Engine Placement for Local Businesses

Clearly you will enjoy a considerable advantage if your competitors do not yet have a strong online presence. There are two major components in setting up a successful Local eCommerce Business:

1) Create the actual Website or Blog

2) Generate as much targeted website traffic as possible

For more details on Search Engine Placement for Local Businesses, see the upcoming articles.

Technorati Tags: placement for local businesses

Blog postings for Search Engine Optimization are on this Link.

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