Useful Tips for Choosing the Right Local SEO Consultant for your Small Business
Search engine optimization (SEO) is critical to the success of your Small Business Website. The problem for many Small Business owners is taking the time to learn about SEO while at the same time running their own business. Obviously for most business owners who simply don’t have the background, this can be an extremely difficult and time-consuming process. This is why the majority of business owners find it necessary to hire an outside Local SEO specialist to help them in their online marketing efforts. Here are the best ways to determine who is the most qualified search engine specialist for the job.
Ask for Examples of Previous Results and for References
One of the most important things to consider when choosing a Local SEO consultant is the track record of the individual in question. You can also ask them for their experience in the field of Search Engine Optimization in general. Has he ever marketed and earned top rankings for websites in the past? Most Local SEO consultants can give you examples of their work and should be able to give you the contact information for past or current clients so that you can confirm the validity of the working relationship, even if it is no longer current.
Ask About their Detailed On-Page and Off-Page Strategy
For proprietary reasons, not every SEO consultant is going to outline the exact step-by-step methods he uses for increasing your rankings, however he should definitely be able to tell you about the general techniques he plans to use. Will he edit the tags on your website? Will he utilize social media? How will he organize the link building campaign? You have the right to know what techniques will be incorporated into your site’s SEO plan. You might also consider asking about the techniques your consultant believes are damaging to an SEO campaign.
Review the Local SEO Consultant’s Website
How well designed is his own site? Clearly his own business site must be of the highest quality and include great design features. Ask your SEO consultant for the list of keywords he has chosen for optimizing his own website. Do a Google search for those keywords and see how well this site ranks. If he hasn’t taken the time to ensure that his own web site is in excellent standing in the search engines, you would be justified in wondering about the kind of results he will be able to offer your own business site.
Disregard Over Inflated Guarantees
While your dream may be to be in the top spot in Google for your chosen keyword, it is important for you to recognize that this may not always be possible. Much will depend on the amount of competition in your own field of expertise. Google’s algorithms change on a regular basis and there is no way anyone can actually guarantee a specific placement within the search engines. It’s not unreasonable to ask for first or second page rankings, but anything more specific might be questionable.
Consider the Rates
Search engine optimization takes a great deal of both time and effort. Someone who is charging very little is likely doing very little work or is placing quantity over quality. You need to find someone who can offer you a competitive service package at a reasonable rate so that you are getting a genuine return on your investment. Most times, you’ll get what you pay for and, in this case, less does not equal more. Take your time to weigh up his proposal in detail and ask as many questions as you need to make sure you understand exactly the service that’s being offered.