Why is YouTube now one of the most cost-effective strategies for marketing your company? Clearly, since more than 80% of customers are using online search to find businesses, it’s vital that you show on the first page of the Search Engine Results. However the virtual landscape is becoming more and more competitive, so you may find yourself struggling to get a top listing even for ‘Local’ results.
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Don’t think that Video Marketing is too difficult or beyond your budget. Now that Google has only recently started to serve YouTube Videos onto the regular search results, it’s actually possible to get a cost effective Page 1 ranking quicker than getting a regular website listing to the top of the results.
YouTube for Business
Right now, YouTube already receives more than 2 BILLION Views Per DAY – and this number is continuing to increase! YouTube is now the 2nd largest Search Engine (after Google, of course).
YouTube is a highly effective way to market your company, no matter how large or small. This is especially true since Google started to serve more and more YouTube ‘thumbnail’ results on the first page of the default Search Results Pages. The fact that Google is showing actual thumbnail images in the normal website results makes it even more likely for potential customers to click on these links.
As a result, there is a huge opportunity to get YOUR Company Video on the first page of the Google Search Results! In fact, it’s possible to get your Video ranked on the first page much quicker than it takes to get your website to the top of the results.
Click on the screen-shots below for full resolution versions that show details of the kind of results you can achieve when optimizing your YouTube for Business results.
To show you how popular and effective YouTube for Business has become, it has been shown that 94 of the Top 100 Advertising Agencies top advertisers have run campaigns on YouTube.
This image shows the results in the YouTube Search Engine: this time using an even more generic, and therefor more competitive search term: “Local Web Design”.
To show how effective YouTube for Business has become, consider this – Dove’s campaign for “Dove Evolution” got more hits from their YouTube Marketing than from running their Super Bowl Ad.
“With not a penny of paid media and in less than a month, “Dove Evolution,” a 75-second viral film created by Ogilvy & Mather, Toronto, for the Unilever brand has reaped more than 1.7 million views on YouTube and has gotten significant play on TV talk shows “Ellen” and “The View” as well as on “Entertainment Tonight.” It’s also brought the biggest-ever traffic spike to CampaignForRealBeauty.com, three times more than Dove’s Super Bowl Ad and resulting publicity last year, according to Alexa.com.”
Why was the Dove campaign so successful? Much of the views were generated by the viral nature of these highly effective videos, not to mention the sometimes incredibly talented parody videos that are sometimes produced. Today, more content is uploaded onto YouTube every 60 days than in the last 60 YEARS on all the major US TV Networks – COMBINED.
Of course, Google is now offering more options for searching online, and that naturally includes the choice of showing just ‘Video Views’ in the results.